Digital Experience
Case study · Digital Marketing & Social Media Consultant
Social Media Management & Digital Content Strategy – kerasgrup
kerasgrup needed a more structured approach to social media management, including content planning, production workflow, task allocation, and performance monitoring. The existing content process lacked a clear and measurable workflow.
- Content Workflow Tracking
- 100%
- Content Production Turnaround Time
- -40%
- SLA Response Time
- -50%
In production
Screens from the live system
Architecture & workflow
How work moves through the pipeline
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01
Content Planning
-
02
Content Production
-
03
Performance Monitoring
01 · Operational bottlenecks
The challenge
kerasgrup needed a more structured approach to social media management, including content planning, production workflow, task allocation, and performance monitoring. The existing content process lacked a clear and measurable workflow.
02 · Architecture & implementation
The solution
Developed a structured social media workflow covering content planning, briefing, production, review, publishing, and performance monitoring. The workflow was designed to improve coordination across the content process and support more consistent, data-driven content optimization.
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