CRM & Sales
Case study · Lead System & Web Developer
Meta Ads & Digital Sales Dashboard
Marketing teams often have to review multiple data points separately, making it difficult to understand which campaigns and creatives are actually contributing to customer acquisition and sales.
- Centralized Meta Ads Performance Tracking
- 100%
- Historical Performance Visibility
- 90 Days
- Ad Spend → Leads → Purchase Tracking
- End to End
In production
Screens from the live system
Architecture & workflow
How work moves through the pipeline
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01
Planning
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02
Develop
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03
Launch
01 · Operational bottlenecks
The challenge
Marketing teams often have to review multiple data points separately, making it difficult to understand which campaigns and creatives are actually contributing to customer acquisition and sales.
02 · Architecture & implementation
The solution
I developed a centralized dashboard that brings together key marketing and sales metrics, including: Meta Ads spending & performance Purchase and incremental purchase tracking Leads generated through WhatsApp ROAS analysis Ad creative performance Campaign and ad set monitoring Performance tiering & status indicators CRM & sales data integration
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