CRM & Sales Featured system
Case study · Web & CRM Specialist
Menses : One Inbox for AI Bot and Customer Service
A shared WhatsApp inbox for PT Dami Sariwarna’s Menses brand, where an AI Bot answers common questions and hands over to the team when a customer needs a human.
- First response time
- 30 Mins -> 5 Mins
In production
Screens from the live system
Architecture & workflow
How work moves through the pipeline
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01
Customer chat
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02
AI Bot answers
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03
Agent handoff
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04
CRM pipeline
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05
Closing
01 · Operational bottlenecks
The challenge
Customer questions about stock, sizes, shipping and promos arrived on WhatsApp all day. Replies were slow and inconsistent. Leads were easy to lose, and the team had no clear view of who had been answered and who was still waiting.
02 · Architecture & implementation
The solution
I set up WhatsApp Business API on Kirimdev with a shared inbox for the whole team. An AI Bot trained on Menses products answers product, stock, shipping and promo questions, and labels every reply as AI. When a customer asks about ingredients, negotiates, or complains, the bot hands the chat to an agent along with an AI summary. Every conversation is saved to the CRM pipeline, from new lead to closing.
03 · Measured outcome
The result
Customers get instant answers at any hour, and the team only handles the chats that need a person. Every lead is tracked in one pipeline.
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